Cook It Nestlé

Nestlé Culinary Template is a complete multi-market recipe platform, already integrated with Smart Recipe Hub, a single global recipe repository. In Brazil alone, we have over 5,000 recipes.

Thanks to the fundamental participation of F5, this solution was planned and implemented with excellence, becoming a regional concept. Cook It is available in 14 markets and allows you to create a recipe book and customize your preferences using CIAM for user identification.

The Role of the Smart Recipe Hub (SRH) 

A key piece to the project's success was the integration with Smart Recipe Hub (SRH), a global repository that centralizes all Nestlé recipes. 

The integration of SRH with Drupal ensures the accuracy of recipe information on each of the sites and the correct link with the respective brand. 

Although the ingredients and preparation method are standardized in SRH, the integration with Drupal allowed us to expand the possibilities: 

Local Customization: Each market can customize the display of recipes and related content, meeting the specific demands of local consumers. 

Agile Integration: The system ensures a fluid and integrated display, connecting global and local efficiently. 
 

The Featured Model 
Custom Brand Corners: While the current focus is on rapidly replicating the MAGGI® Brand Corner to other markets, the future strategy aims to extend this functionality to other Nestlé brands. 

Regional Standardization: A unique template, adaptable for all Latin American markets, respecting Nestlé's branding guidelines. 

Efficiency and Economy: Rapid implementation and reduced maintenance costs. Any improvements made to one country are automatically applied to the others. 
 

Strategic and Future Impact 
This unified model simplifies processes, promotes standardization and paves the way for the development of new digital projects, strengthening Nestlé's brands in the global digital environment. 

SRH's integration with Drupal and the strategic collaboration with F5 were fundamental to creating a modern, functional and high-quality platform that is already driving regional and global results. 

With innovation and partnership, we are building a more connected digital future for Nestlé!